This award-winning design is easy to hold or stack, ideal to keep orgive-away. The mug 'D' endorses the brand IDF(India Design Forum), and the little gap behind it moonlights as a perfect grip for the coffee-drinker. Jutting out in a stark red against the black or white canvas of the mug, the 'D' becomes a distinct identity when stacked in public places. This creative and playful use of the brand letter, inspired naturally from how one holds the coffee mug, is not only delightfully fresh, but classy, and chic enough to being a huge smile to your face!
design evolution
