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D&AD: Users Love Story (Award: inbook)

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  • D&AD: Users Love Story (Award: inbook)

    Film for Microsoft

    D&AD Student Awards 2011
    Award: inbook

    Creative Challenge:
    IE9 was the web browser released by Microsoft in 2011. It was a radical shift from it s previous web browser, IE8. Your challenge was to help Microsoft re-establish it s brand by making the IE9 the web browser of choice by PC users.

    Solution:
    We look for love throughout our lives.
    We wait for it to come in Christmas or in our birthdays. We search for love in our friend’s eyes, among fussy colleagues, catching shape in the busy crowd. We dive deep into reality and into daily routines hoping to find the long awaited gem.
     
    We live in an ever-changing and unsteady world. We forget how it constantly changes dramatically and how we start to search for the most important things on the internet.
     
    Our story was about two lonely people who were able to find each other in that giant stream of media content, endless news and pointless communication. Now it was possible thanks to the IE9 web browser.
     
    Credits:
    Helen Dernova (script, illustration, group leader),
    Margarita Galkina (script illustration),
    Mikhail Kravchenko (illustration),
    Nataly Seregina (illustration),
    Max Katyunin (post-production)