- D&AD Typography Brief
Ministry of Sound
- This brief required me to produce a set of three typographically-focused posters that acted as a three month advertising campaign for Ministry of Sound's 'Saturday Sessions'. My idea to create letter forms using shapes came from the term 'throwing shapes', which is often used to describe dancing. The blurred imagery is used to give a sense of movement and attempts to recreate the hazy atmosphere that you experience in clubs. I also used neon paint in order to relate to my target audience.