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D&AD: Typographic Circle Supplements

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  • TypoCircle D&AD Brief
    Supplements for The Typographic Circle
  • One of the 2012 D&AD Student briefs (set by Pentagram) was to design three supplements for The Typographic Circle's annual magazine, Circular, that each celebrate a designer/studio that has been involved with the association. 

    The brief was keen to mention the supplements should not be a pastiche of work, but a fresh approach to typographic exploration, while encompassing Circular's unique style.

    The outcomes I produced, not only celebrate my chosen designers (Anthony Burrill, Paul Davis & Studio8) but the way in which we communicate and process information. Each supplement is catered to either auditory, visual or kinesthetic communication, through quotes that I feel really evoke the designers true personality and style. They are fun, light-hearted and uncomplicated, allowing the reader to be as involved in the publication as they like.
  • Covers of all three supplement mock-ups.
  • Each booklet begins with an introduction insert on the designer/studio.
  • Examples of work features on the last pages of the supplements, however the focus is more typographic with quotes from the designers.
  • Concept board for D&AD submission, explaining kinesthetic features such as the 'bright ideas megaphone' or 'happy thoughts paper airplanes'.
  • Spread within kinesthetic Anthony Burrill supplement that includes cards that can be folded into paper airplanes, sending positivity as he does!
  • Perforated element
  • Centre spread focusing on Burrill's quote 'The less things you have, the less there is to go wrong'
  • Megaphone spread
  • Instructions on how to assemble the megaphone!
  • Concept board for the auditory supplement on Paul Davis
  • Alongside elements that physically create noise, I designed this booklet around the thinking that language essentially is sound and reflected this through the spreads. 
  • Concept board for D&AD describing the use of perforations in my designs
  • Spread for Auditory supplement, in which you remove sections of perforations to reveal 'I'm just a nosey bastard' - Paul Davis.
  • Concept board for Studio8's 'visual' supplement.
  • Acetate overlay
  • Images of Studio8's stunning work overwhelm the spread and push the quote on 'organised chaos' into the background
  • 'It's not a foregone conclusion that the 'big' clients go to the 'big' agencies anymore.' - Matt Wiley
  • Simple back covers providing the reader with a brief summary of the designer, but also the idea behind the supplement series.
  • Copyright © Alex Cupial-Jones 2012