Brief: Create a direct response communication for Mini, demonstrating that customers can create their own unique version of their favourite model.
Idea:
We developed the "Stick-a-mini" Stickers which show a vectorized Mini. The fun part now is, that the chassis part of the car on the stickers is transparent, so that whatever surface you put it on will shine through!
To add to the fun, we made up a contest that allows people to upload their stick-a-mini pictures and vote for them. The one with the most votes wins a customized Mini!
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