The brief was to create an Annual report that presents a story of D&AD from 2011 that positions the organisation as an integral resource for the financial sector. D&AD’s tone of voice was informal and relaxed with a confident attitude.
We decided to use augmented reality with 3 posters that we created that had lots of statistics about the D&AD.
Credits go to Daniel Kinsella and Daniel White
Credits go to Daniel Kinsella and Daniel White