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Bēhance

D&AD 'IN BOOK'

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  • SPARE MORE THAN A THOUGHT
    Open Advertising for Oxfam
  • The brief was asking to engage people with Oxfam to eradicate poverty and injustice around the world. The concept is based on our ephemeral thoughts that if we put into action, we can then make poverty an ephemeral phenomenon. Our good thoughts fade away, while our actions make a difference.