Fedrigoni has asked us to design a campaign to get more printers on board with the company and to possibly get rid of conceptions that they are expenisve.
Through vigorous research...I decided to play on the fact that printers are often men and generally this is mainly a Monday - Friday job then to go watch the football on the weekend.
I created the Fedrigoni Fantasy Football league. Where printers are invited to create their own team and own kit (with celebration fold)
The way you pick your players is by their attributes like the way you would pick paper. You then find your team by getting a season ticket book with your players and their relating players.