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D&AD Crisis Direct Mail Entry

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  • D&AD Crisis Brief
    This was an entry for the 2008 Student Awards in response to the need for an unusual direct mail product that would raise awareness of the homeless charity Crisis.

    One of the key instructions of this brief was to avoid using stereotypes about homelessness. Whilst researching this project, I discovered that the vast majority of homeless people live in emergency accommodation, hostels or bed and breakfasts rather than sleeping rough on the street. I believe that the public perceive homeless people as tramps on the street but this is just the visible minority. In reality, homeless people are from all walks of life that have become a victim of circumstances.

    In tackling this brief, I wanted to challenge the perceptions of the public because I believe the homeless are dehumanised by this stereotype of tramps and cardboard cities. If I can show how vulnerable we all are to being homeless, especially in the current financial situation, this could persuade the more affluent members of society to feel sympathy for the plight of others less fortunate than themselves.