This project is submitted to D&AD for Student Awards 2011, and received In-Book award. This ads is created to promote one of D&AD's book called "The Copy Book". It is a book that brings updated and redesigned edition of the publication & copywriting, including works from the last 15 years. So to promote the book, my ideas are to use famous/iconic copywriting such as tagline from Apple, VW, Adidas, McDonalds, etc and combine 2 tagline into a sentence that makes sense, plus using symbol that is often used in copywriting. The target audiences are students, lecturers, and creatives, so this ads will attract attentions from those who understand about these ads.