Marca: EON / Categoria: Digital
The Brief
Engage generation "Y" in a Relationship with E.ON that champions new ways to use energy in the home and empowers them to enlist others in a energy revolution.
Our Solution
In a way to appeal more to the generation "Y", our campaign started with the concept: Unplug Yourself.
Nowadays "Ysters" keep far too long their gadgets connected, therefore not knowing the real impact of those decisions.
Our movement wants to give them incentives to unplug. Key Partnerships with Top brands will make them gain prizes in several ways.
The campaign will be launched on April 22 - Earth day.
Engage generation "Y" in a Relationship with E.ON that champions new ways to use energy in the home and empowers them to enlist others in a energy revolution.
Our Solution
In a way to appeal more to the generation "Y", our campaign started with the concept: Unplug Yourself.
Nowadays "Ysters" keep far too long their gadgets connected, therefore not knowing the real impact of those decisions.
Our movement wants to give them incentives to unplug. Key Partnerships with Top brands will make them gain prizes in several ways.
The campaign will be launched on April 22 - Earth day.
