IED For Future special project
Brief: Social print campaign that motivates people from Milan to switch for good to a better, healthier and cooler type of transport - bicycle.
Target: entire Milan population, cyclists and drivers.
Solution: Showing a true fact what people could get and what they are missing when they are getting themselves a car.
Concept: The serie of posters represent the idea of entire lifestyle that one cyclist have. People are different and so are their bicycles, interests and points of view.
Keywords: Unique, Independent, Fashionable, Creative.
Look and Feel: Illusional, Eye tracking, Surprising.
Tone of voice: Friendly, Informative, Dynamic.