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Bēhance

  • Cycle On
    Building Infrastructure Together
  • Cycle On is an organization that engages initiative to develop economies, apply sustainable practices, and improve infrastructure through the power and simplicity of a bamboo bike. We work to help make the connection between small bike shops throughout the United States to build funds that enable start-up bike shops in parts of Third World Africa to be established. The way we see it, if there‚Äôs a small business owner who is truly passionate about selling bikes and bettering the local community why not expand that passion to places around the world that truly need it? We provide that platform and make it naturally simple.

    My solution for this branding project was to make something that felt simple, approachable, and natural. The brand language works around using recycled wood boards, bamboo and craft papers as substrates for any physical materials. Colors would be limited to 3 colors for any sort of printing, and design would consist of simple text and easily accessible layout architecture. To bring the messages out in a more visual sense the text is supported by large-scale background illustrations, giving all the materials a strong presence in any environment. 
  • Now, get out and ride a bike!

    Thank you.