- Custom Wine Labels
Art Deco Inspired Wine Labels for a San Francisco Bride
- I was recently contacted by a delightful San Francisco-based bride who was dreaming about custom labels for her (fantastic) wedding favors - bottles of California Cabernet. She and her fiance wanted to apply a personal touch to the gifts. In addition to reflecting the style of their art-deco inspired wedding, they also wanted the label to highlight their geography as a couple she was born and raised in San Francisco, while her fiance hailed from New York City. (He christened the wine Both Coasts.)
Together, we put together this inspiration board that reflected their style, details, & wedding colors:
- The bride's reception venue, The Hamilton, was the biggest source of inspiration for both of us. The geometry and architecture of the building were so bold that any label had to be equally striking. We discussed several options, but both of us kept gravitating towards the first concept I designed.
- A silvery-blue and black border mimicked the tiles in the Hamilton's urban garden, and the bright, graphic palette really jumped off dark bottles - perfect for her Cabernet. I chose two typefaces with a vintage, period feel: Burgues Script & a sans-serif face resurrected from the stencils used by Union Pacific in the early 1930s. (I also added an inline treatment to the headline for just a kiss of modernity.) The notches in each side of the "tile" border are a subtle nod to a compass rose, pointing North, South, East, and West.
- My favorite aspect of this label is the graphic just above the headline... I loved how, at the core, this couple's relationship was really a bridge between two families, two cities, and of course, two coasts... So in their honor, I created a silhouette of both the Golden Gate Bridge and the Brooklyn Bridge. The two structures met and joined in the center, becoming whole. (Isn't that a perfect metaphor for marriage?)
- The labels were printed with non-smearing wax-based pigments onto 25% cotton Via stock & applied to the bottles with a light coating of whole milk. (An old vintner's secret "glue" recipe.)
- More information about the process & additional photos can be found on my blog, Magpie Paper Works.