Shown in use @ nikebasketball.com
Art Director, Andrew Hsu, R/GA Design
In 2008, R/GA approached us because of our reputation with the Handselecta project. They were working on a new website for the launch of Lebron James' Sixth shoe. The client wanted a typeface based upon a handstyle that was already in use with the Nike product. The shoe lining was a repeat pattern created from a Lebron handstyle of the most influential items in his life story.
The pattern was meticulously deconstructed and then rebuilt into a font, used exclusively on the website for fans to create their own unique patterns of influential and inspirational words.
Images below of the font in use. All design and art direction of the Nike website by R/GA.