Another example of a quick turn custom exhibit proposal. This design is a combination of custom hardwall, fabric and system elements. The requirements were vague and very simplistic (i.e. closed conference, reception, demos) as per typical with requests that I currently receive.
My usual approach when I have little to no information, and a single day to turn a design is almost "detective" like. I pour through any web information I can find about the client, their product, their marketing image and their branding. This is followed by some quick brainstorming sketches, and then I go directly into building a 3d model of my design vision.