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Bēhance

CuddleBUDS Identity and Applications

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  • CuddleBUDS™ is the rebranded identity of My Pillow Pets, a colorful collection of stuffed animal products and accessories for kids. The new name was chosen to fit an expanding product line, which now includes many items beyond the brand's signature pillow-shaped stuffed animals— such as clothing, backpacks, board games, and even a video game.
  • Website Homepage
  •  Business System— letterhead & business card
  • Business System— envelope front & back
  • Store Signage
  •  Secondary Marks
  • Primary Mark— grayscale, black & white, and reversed out
  •  Primary Mark— full color