Degree thesis for Bachelor of Science on Industrial Design (2004).
It is an integrated product+service project for the italian foodies, developed for two fictional businesses:
a kitchenware and a food company.
I designed a series of items to dramatically improve the making of some typical Ligurian dishes.
The final purpose of the project was to design kitchenware for the whole italian food tradition.
Beside this, I planned also the communication strategy, which relied heavily on the creation of an online community of food lovers, where people could share recipes, suggestions and experiences.
See the complete project here