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Bēhance

Cruyff Classics FW12 Lookbook

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  • Cruyff Classics FW12 lookbook

  • The skyline is a direct translation of where the brand’s desired position: out and about in the big city. The 'buildings/blocks' form the skyline of a metropolitan city and serve as a metaphor for all the energy and life you’d expect to find in a Champions League city.

    The shoes balance on top of the 'buildings' and one express their mastery of the city below. Although the shoes have unique characters: style, luxury or appearance, collectively they form part of a team or family. Connected by the 'city' they live in.



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    Year
    2012

    Client
    Cruyff Classics
     
    Company
    Made while working at Premium Inc

    What SuperBruut did
    Art direction (jr)
    Concept design
    Graphic design

    Creative Direction
    André Bouwman

    Art direction
    Rufus Ketting

    Photography
    Mathijs Labadie