The skyline is a direct translation of where the brand’s desired position: out and about in the big city. The 'buildings/blocks' form the skyline of a metropolitan city and serve as a metaphor for all the energy and life you’d expect to find in a Champions League city.

The shoes balance on top of the 'buildings' and one express their mastery of the city below. Although the shoes have unique characters: style, luxury or appearance, collectively they form part of a team or family. Connected by the 'city' they live in.