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Bēhance

Cruickshank

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  • Cruickshank
    Intellectual Property Attorneys
  • Cruickshank Intellectual Property Attorneys, founded in 1928, approached us for an identity that would bring their 8 decades of experience into today’s marketplace. Our task was to rejuvenate the brand and help it become a truly differentiated provider of Intellectual Property Services in today’s marketplace.

    We needed to successfully create an identity that married the old with the new. How do you create a logo for a company that’s 80 years old?

    We created a core brand & visual language that speaks for Cruickshank in today's market. The result is a classical yet modern identity; a distinctive colour palette; an established look across all communications, and a library of fresh friendly photography.