I was approached by Crowne Chauffeurs and asked to re-invent the company's image by providing them with a new brand image. The client wanted something that would immediately say 'luxury' without being pretentious
. From my research it was clear that iconography was the way to go.Over a number of weeks I worked with the client to introduce luxurious elements to the brands image. Foil blocking was used for the print work, business cards were created using superior cotton duo plan paper and debossed with the company's new Iconic logo.