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Bēhance

  • Crow Holdings

  • A Dallas real estate investment firm undertook the restoration of a century-old hospital building and surrounding campus, which now serves as their corporate headquarters.

    Challenge
    Capture the history of an iconic Dallas building while presenting a vision for its future. Develop a public-facing image for the project that positions it as an integral part of the community.
    Execution
    Created a cohesive brand image and message base that drove development of a beauty brochure, extensive collateral system, website, and sales tools. Directed and produced a photoshoot to capture the essence of the restoration.