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Cross product campaign – Widex Audibility Extender

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  • Because all sounds matter
  • This campaign, for the Danish hearing aid producer Widex, promotes a unique feature available in their high-end products. Called the Audibility Extender, it is designed to let people with hearing loss better hear high-frequency sounds (such as music, birdsong, the ‘ping’ of a microwave oven and difficult pronounced words).
    To get the message across, a simple, straight forward and recognizable solution was called for. Various on line and off line marketing tools were developed, targeting sales representatives, hearing care professionals, doctors and end-users.
    An app for tablets was also developed, designed as a tool for sales representatives to clearly demonstrate the effect of hearing sounds with and without the Audibility Extender technology. Four typical high-frequency sounds are highlighted: speech, a tune on a piano, birdsong and an alarm clock. The app can be downloaded for free at the Apple App Store.

    Copywriter: Andrew Somerville
    Photographer: Martin Mathiesen
    Art direction: Bo Winther