This campaign, for the Danish hearing aid producer Widex, promotes a unique feature available in their high-end products. Called the Audibility Extender, it is designed to let people with hearing loss better hear high-frequency sounds (such as music, birdsong, the ‘ping’ of a microwave oven and difficult pronounced words).
To get the message across, a simple, straight forward and recognizable solution was called for. Various on line and off line marketing tools were developed, targeting sales representatives, hearing care professionals, doctors and end-users.
An app for tablets was also developed, designed as a tool for sales representatives to clearly demonstrate the effect of hearing sounds with and without the Audibility Extender technology. Four typical high-frequency sounds are highlighted: speech, a tune on a piano, birdsong and an alarm clock. The app can be downloaded for free at the Apple App Store.
Copywriter: Andrew Somerville
Photographer: Martin Mathiesen
Art direction: Bo Winther