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Cross Shock Absorbers

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  • Cross Shock Absorbers
    For a smooth drive every time

    How important are shock absorbers in your drive? To dramatise the benefits of using Cross Shock Absorbers, we conceptualised a banner ad that recreates the physical discomfort experienced by drivers who use inferior shock absorbers.

    To experience this, a user simply had to switch on the webcam, then hit the surface that was in direct contact of the webcam. The movement and impact caused the features on the face of the banner to get scrambled, in turn demonstrating the importance of using good quality shock absorbers in cars, for a smooth journey every time.