The final phase of the landmark Orion Building in Birmingham's city centre deserved to stand out. Lying to the south east of the Orion constellation and burning brighter than any other star, our chosen name 'Sirius' was perfect, reflecting the orientation, theme and impact of the Crosby buildings.
To contrast the subdued Orion Building literature, we decided to couple strong images with specialist printing inks, ensuring the Sirius' collateral was strikingly bright. Hoarding, marketing suite graphics and direct mail completed the effect, whilst momentum was maintained with an advertising campaign during the build and sales process.
"The brief was challenging and the deadline was tight. I was delighted with the concept and how Lines worked closely with us to ensure everything was delivered on time and on budget. Lines understood the importance of branding that can be adapted through the lifecycle of the development"