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Criteria for Making

Graphic Design

Criteria for Making
Sophomore Year
At the beginning of this project, we were assigned to go to an area of interest or meaning to us, such as the mall, library, a city street or the refrigerator. I chose Kirkwood Avenue in Bloomington, Indiana. Once there, we were to take as many pictures as possible with a variety of different kinds of pictures; close ups, macros, full shots, many textures or colors and have an interesting composition but also convey a message. They should not have to be cropped but already have good composition from “in camera” needing little to no editing of any kind. Out of the 105 images that I took, it was narrowed down to the most interesting three.
In phase two, we began analyzing and deconstructing the images by five different categories: number of elements, textures, design principles, color and amount of contrast. These were done by tracing the image, one tracing for each category.

During phase three, we began to look back at our original images and think of descriptive words for each based on different characteristics and qualities found within the image. No literal words were allowed such as big, round or blue. We chose four words to work from for each image. These twelve words became our Qualifiers for the next phase of the project.
For the rest of the project we could no longer reference the original three images. With the new twelve words, we began to make sketches for new abstract compositions showing the word.

From Left to Right:
1st row: Alluring, Bustling, Charming
2nd row: Crossroads, Tarnished, Suspended
3rd row: Vivid, Rusted, Industrial
4th row: Urban, Tension, Escape
The last phase was to crop, stretch, or add to our composition to make it fit a 7.75 by 7.75 frame with 300 resolution and no pixilation. We made a book that displays my process working through this project. The above pages are some examples from the Bustling pages.