Cristal is a well know water brand in Costa Rica. To deliver the message of how can help getting a healthier life, we portrait famous characters of pop culture (fatties) drinking the water.
Headline: Live better.
Creative Director: Mauricio Fallas
Art Direction: Sergio Naranjo
Copy writter: Mauricio Fallas
Illustration: Sergio Naranjo
Art Direction: Sergio Naranjo
Copy writter: Mauricio Fallas
Illustration: Sergio Naranjo