‘Deconstruction’ is the theme for this creative campaign for Creon, the prescription medicine used to treat people who cannot digest food normally. This is a full production taken on by Taylor James, working with healthcare agency Palio.
The bright and cheerful visuals provide the audience with a clear and visually pleasing explanation of how the medication aids digestion, using tiny construction vehicles to break down any type of meal into the different food groups.
We integrated computer generated machinery with delicious food photography shot by Steve Giralt.
