Just before the 2012 elections, a group of Corcoran students have launched a game-changing ‘get out the vote’ campaign, Creer Es. A completely non-partisan and student-run campaign, Creer Es is Spanish for “to believe is.” We aim to encourage and empower citizens by talking about beliefs, community, family and how they relateto voting.
We chose a handcrafted aesthetic for the Creer Es logomark, reminiscent of the visual language of Hispanic signage. This friendly and approachable type treatment evokes a sense of nostalgia and engenders an emotional connection between our intended audience and the Creer Es brand.
“Creer Es”, or “to believe is” , is positioned within a speech bubble, with space underneath for our audience to share what they believe. Our tagline, “join our conversation,” appears above the wordmark as a call to action, encouraging our audience to participate in the campaign. We use a bilingual approach for our campaign, because of this, our logomark appears in Spanish and our logotype appears in English, reflecting both languages within the brand and expressing the multicultural aspect of our concept.
The group was responsible for designing strategy & tactics, branding & messaging, imagery & print, a microsite, PSA videos, motion graphics, a mobile app, social media sites, and throwing an event.
This project was collarborated on with several other Corcoran design students, Allison Nambo, Ricardo Cortez, Lita Ledesma, Travis Poffenberger, Keziah Chong, Maggie Winters, and Sandra Gichuhi
Designed for the Corcoran College of Art & Design, in Junior Studio 2012.