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Bēhance

  • Creel and Gow
  • Avid collectors Jamie Creel and Christopher Gow needed a fresh brand identity as they decided to collaborate on their new store Creel and Gow, and we were excited to help.

    Their boutique on the Upper East Side is a one-stop-shop for those seeking unique objects and curios from around the globe. Each item is truly 
one-of-a-kind, and makes the store a perfect destination when looking for a gift for the truly discerning.

    In order to achieve an identity that matched that discernment, we identified a brand color, persimmon, that embodies their opulence. The logo, packaging, and launch materials followed suit, with a modern aesthetic, but one that was achieved with materials and printing techniques from a more formal, elegant time.

    The identity aims to represent Creel and Gow as effortlessly connecting old world, fine-tailored service with the modern luxury consumer.