Credit Union Direct Lending (CUDL) is a leading auto financing provider for new vehicles. They work through hundreds of local credit union partners and automotive dealerships to provide competitive vehicle financing. These are concepts for a new campaign targeting dealer prospects. One of CUDL's services is to provide marketing support and tools to empower dealers. The Conversations on Success campaign tells this story of how CUDL supports and empowers dealers, through documentary-style storytelling by real dealers. The campaign consists of trade publication advertising, web-based ads, direct marketing, video and a campaign-focused microsite. All advertising and direct marketing channels direct the audience to a microsite, where traffic is measured specific to incoming channels. The campaign can then adjust mid-stream, increasing buys in some areas or decreasing in others depending on metrics.