- EMPORIO ARMANI (PRODUCT) RED™
CREATIVE PROPOSAL TO SUPPORT THE EMPORIO ARMANI (PRODUCT) RED™ COLLECTION. 2007.
Art direction and graphic design.
This work wasn't produced. But we keep up our hopes.
- Client need: Develop a strategy to support the sales of the collection (Emporio Armani) RED™.
Target: young adults beetwen 18 and 34 years.
Solution: Creative concept of strong recognition and emotional impact, characterized by a key visual which expresses the "fashion helps" concept.
- Creation of a synthetic graphic icon, which is printable on fabric and can appear on many different products from the world of luxury.
- Temporary pop up shop activity in a major commercial centers, aimed at promoting and selling the collection (EmporioArmani) RED™.
- Ideation of a print and outdoor campaign located in cities where the initiative will be hosted.
- Fashion helps.
Project key visual.
- Temporary pop up shop.
- Print and outdoor campaign.
To support the strategy we created a print and outdoor campaign located in cities where the initiative will be hosted.
- Alternative key visual.
- Project credits.
Art direction and graphic design: Francesca Abbatantuono
Copywriter: Paola Orlandini
GC: Ivan Basso