KHOO MENG HAU's profile

'Creative Use of Space' by ITOKI Systems

Japanese interior design firm, ITOKI has a simple design philosophy: They do more with less by employing creative use of space.

To demonstrate this philosophy, we used not just their designs, but also the way they communicate: Even with their office stationery -- Unused space at the back of their business cards, letterheads, envelopes and notepads became work space, conference rooms and meeting rooms.
Chief Creative Officer/Copywriter: Ted Lim
Art Director: Khoo Meng Hau
Senior Visualiser: PC Chan
Head of Creative Services: Agnes Soon
Print Production: Colourscan Pte Ltd
Agency Producer: Florence Kwok, Leow Boon Choo
Video Producer: Joey Chan, Reel Loco
Video Editor: Matthew Koch, Reel Loco
Client credits: Hiroki Amano, General Manager, ITOKI
'Creative Use of Space' by ITOKI Systems
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'Creative Use of Space' by ITOKI Systems

Creative use of space. Unused space at the back of ITOKI's business cards, letterheads, envelopes and notepads became work space, conference ro Read More

Published: