Respect the Flow. Value the Audience.
Angela Metro is a passionate writer with 20 years in both corporate and educational environments. Her zeal
for the creative process inherent in writing, editing, events and presenting is combined with a keen
understanding of the audience.
Creative Flow, exclusive script writer and creative consultant to First Light Media, Inc. which offers first-class video production. Responsible for creative concepting and both left and right column scripting.
Videos created include:
“Venitian INSIGHTS” – A rich and elegant video for Ceridian Corporation’s annual customer conference incorporating the Venetian Carnivale theme, educational opportunities throughout the conference, and marketing messages.
“No Boundaries” – Video for Ceridian Corporation’s National Sales Kick-off Meeting incorporating their “no boundaries” theme, “history starts now” theme, and their key concepts of passion, unity, confidence, and perseverance.
“Be the Bridge” – Our verbally exhilarating video for Delta Airlines’ Sales and Distribution Meeting used a bridge as a linking metaphor for their key messages.
“Making Great Happen” – Our video for Ceridian Corporation combined their key marketing message inciting viewers to make great happen while concurrently educating viewers on the different divisions.
“Value Propositions Series” – Created a series of seven videos incorporating customer testimonials into Ceridian’s key value propositions.
“Your Voice with AGD” - For the Academy of General Dentistry, we created a series of short videos designed to
retain existing members as well as to recruit new members.
“HR/Payroll Software” – For Kronos, Inc. created a marketing video used as sales collateral for their HR/Payroll product incorporating customer testimonials with Kronos style guidelines.
“Faces of Greatness” – For another of Ceridian’s executive conferences, we offered a highly creative and visually
stimulating video relating world-wide faces of greatness with a call to action to become a Ceridian face of greatness.
Creative Flow and ConnectWise make the right connections! ConnectWise, a company offering
the operating system for IT service providers, has a talented, yet overburdened in-house marketing staff
necessitating an eminent partnership with CFC’s expertise to write a variety of papers covering these topics:
-Dealing with difficult customers
-Keeping skills fresh
-Interviewing and hiring
-Importance of customer surveys
-Referral programs done right
-When the entrepreneur should hire
Creative Flow and M2Creative – a winning team! Even while having an in-house staff of writers from which to
draw, M2Creative knows the value of injecting outside talent into a creative environment. The Creative Director
contracted with CFC for a writer who could write “intelligently, concisely and with creative flair.”
-Creative Flow wrote the winning proposal to M2’s client for an executive meeting in the Far East with an add-on
sales incentive event. The response incorporated creative from the graphic design team and logistics from the
project manager and brought M2 from seven bidders to a win.
-For a long-standing pharmaceutical client, M2 was to create an event proposal for a national sales meeting in
Scottsdale, AZ. Creative Flow was provided with the theme which projected a seemingly disparate hard-hitting,
energetic yet upscale atmosphere which was carried throughout the various events providing a win for M2 and
Creative Flow partners with Kronos Inc., a leading provider of workforce management solutions, to re-launch its
HR/Payroll product. The marketing of this product had been seriously neglected, so Creative Flow’s HR/PR
software industry expertise advanced the effort:
-Two by-line articles were published in an industry leading publications,
-CFC wrote two white papers (public sector HR/PR and one on Paycheck Fairness Act), and
-Published a video (see above) touted as one of the best pieces of marketing for the product.
Creative flow answers a call for help from Yacht Connect, Inc.
Yacht Connect, a small Wi-fi startup for the yacht club market space, needed all manner of promotional materials
with little capital, a tight timeframe, and a highly technical product to a particularly non-technical audience: yacht
club commodores and boards of directors. Creative Flow created marketing collateral condensing wireless
technology to understandable and saleable bits/bytes including a marketing brochure and a technology FAQ.
Voice Over/Presentation Work
Performed a product training 60 minute video: wrote and narrated Introduction and HR overview.
Provided voice talent for a 90 minute instructional media streamed training class.
Scores of customer and employee presentations including product demonstrations, industry direction, internet
research and various product marketing initiatives to audiences of 500-1000 most with production company
management. Evaluations consistently ranged from an average of 4.7 – 4.9 (high = 5.0).
Personal Publications and Writing
Metro, Angela. (in press). “It’s all Perspective.” Boat U.S. Magazine. Manuscript accepted for publication.
Metro, Angela M. (2010). “Top Five List For Women Cruisers.” Women on Board. Ed. Lisa Targal. Traverse City,
MI: Favors Venturs, LLC, 2010. 195-199.
Metro, Angela. (2001). “The Automated HR Machine.” HR.com. Available:
Metro, Angela. (1999). "Online Enrollment Software: How to know if the price is right." Benefitnews.com. 19
September 1999. Available:
Cooper, Angela. (1989). "Review of Bruce Cutler’s Dark Fire, a narrative poem." Midwest Quarterly. Volume XXX
No. 2 (1989): 254-255.
Created narrator copy for video entitled "Integrated PR/HR System for Windows, An Introduction" sent to Ceridian
customer base of approximately 3,000.
Created marketing materials including customer testimonials, brochures, ad copy, technical documentation,
implementation process documentation, and copy for customer mailings (both e-mail and hardcopy) at Best
Software, ConnectWise and at Ceridian Corporation.