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Bēhance

Fashion events concepts and managing

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    FASHION EVENTS
     
    GOLDEN CODE
    Collaboration between Marlboro Gold and Planet club
     
    Six emerging designers were selected to design and produce womenswear collection, named Golden Code. Their work was presented at spectacular night show at the downtown of Sofia, in front of the famous Planet club. The event was ‘invited only’ and the clients had a chance to ‘try on’ and purchase the outfits, straight after the show. Special services, including celebration stylists and photographers were provided in order to offer the clients the best possible experience.
    The event received enormous media coverage and most of the designer’s clothes were sold out immediately after the show.
     
    BE BEAUTIFUL
    Pre-Christmas fashion event, targeting the urban women
     
    The concept of the event was created in demand of increasing the day popularity of Planet club. Although the club was perceived as hot spot during the night, the day performance was relatively slow. Therefore the concept “Be beautiful” was created. The club opened its doors only for women, where they were offered special free services. Everyone had a chance to get a new hairstyle, manicure decoration, to participate in photo session or to try on one-piece designer’s creations.
    Supported by Martini, each lady had her personalized cocktail. The men were waiting on a queue outside to gain the privilege of seeing the beautiful crowd.
     
    ANYTHING BUT CLOTHES
    Craft inspired night where the clients had to dress up in everything, but clothes.
     
  • GOLDEN CODE
  • Catwalk and "Wall of Fame"
  • Backstage

  • - Pre-event article in Eva's magazine web site
    - Fashion report in ELLE (official media partner of "Golden Code")
  • BE BEAUTIFUL
  • Jewellery: Vanya Dimitrova
  • RUSH' shop Stand
  • Happy Consumers
  • The events atracted media attention, therefore we recieved big article in january issue of fashion magazine Eva
  • EVERYTHING, BUT CLOTHES
  • Sugar Package Dress
  • Toilet paper dress
  • Balloon Dress
  • Newspaper dresses
  • Newspaper hand-made Barbie's dress, which was shoot for the invitation
    Photo: Asen Ivanov

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