Creative Direction: Photography
As the Creative Marketing Manager of a luxury furniture company, I was responsible for the coordination and creative direction of numerous photoshoots around the country. Below is a sampling from a few of those shoots.
As the Creative Marketing Manager of a luxury furniture company, I was responsible for the coordination and creative direction of numerous photoshoots around the country. Below is a sampling from a few of those shoots.
Brief: Organize and direct the photography of Maurice Villency furniture for use in advertisements and marketing materials.
Solution: I assembled talented teams for each photoshoot, including photographers, stylists and logistical/moving crews. I led each team by defining a vision for the shoot and laying out a carefully orchestrated schedule, which acted as a framework for the day, while still allowing onsite flexibility.
My role: creative direction, project management, contract negotiation
Result: Through detailed coordination, wewere able to increase the number of photographs taken over the courseof each shoot and decrease the price per image by 33%.
Solution: I assembled talented teams for each photoshoot, including photographers, stylists and logistical/moving crews. I led each team by defining a vision for the shoot and laying out a carefully orchestrated schedule, which acted as a framework for the day, while still allowing onsite flexibility.
My role: creative direction, project management, contract negotiation
Result: Through detailed coordination, wewere able to increase the number of photographs taken over the courseof each shoot and decrease the price per image by 33%.
“It was one of those perfect days when everything comes together in harmony. You did an excellent job managing the whole thing allowing everybody to realize your vision smoothly.”
Hugo Tillman, Photographer
Hugo Tillman, Photographer
