Pepsi Music 2009
Final execution - Creative Direction
Strategy: Release a new edition of the biggest multicultural music festival in Argentina with the additional challenge of aligning the new campaign branding of Pepsi "Refresh Everything". We decided to highlight the thousands of different people that were to participate in the festival. The objective was to spread Pepsí´s positive message and become a part of the festival.
Media: Print, Online, Viral, Tv, Outdoor.
At: Bridger & Conway
Region: Argentina , 2009.