Creative Collective Effect is a fashion show focusing on ecoconscious clothing. Initiated by Creative Collective the show,featuring well known brands such as Nudie Jeans, took place duringStockholm Fashion Week. During the night, hip hop group Movits!, freshback from a month long US-tour, gave a special performance.

We designed the identity for the show comprising a WordPress blog, alogotype, posters and flyers plus a set of stickers. The key words ofthe identity was recycling, collaboration, engagement and creativity.This was emphasized on the poster by cropping the logotype to sixdifferent pieces and mixing them to create a graphical pattern. Alongthe lines of each piece, the paper was perforated so that the piecescould easily be ripped out and fit together to form the logotype. Thiscalls for the previously mentioned creativity and symbolizes the act ofcollaboration and recycling. The perforation lines were set to resemblestitches on garments.

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