In small groups we were asked to design promotional material for the 2012 Creative Arts Summer Show at Weston College.

This required us to create an identity that would be both unique and memorable to entice visitors.

We decided on an ice-cream based brand to relate to the fact Weston is a seaside town, but wanted it to combine both a contemporary and unusual style.

After choosing a shape we created a block typeface that was then applied to a wide range of materials such as, posters, private view invitations, student name badges, signage, mini wooden spoons, ice-cream tubs and napkins. Read Less