- The new recruitment campaign 'Creating Tomorrow' for the University of Applied Sciences in Amsterdam (HvA) consists out of a series of illustrations, with each faculty being represented by a different illustrator or studio.
I got to work on the piece for the Economics & Management faculty, which (if I'm not mistaken) has about 17,000 students!
The boxes represent the different aspects of the school: data management, people management, connectivity, international, economics and Amsterdam. The hands are a recurring and connection element throughout the entire campaign and in this case were photographed by Piet Oosterbeek.
There's some more pics of the work in progress on my blog.
Co-op with ShopAround, art-direction by Lemon Scented Tea