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The use of typography in books is the topic. Each designer must keep it in mind when designing a book. Typography is one of the pillars where a graphic design relies upon. Without typography it is difficult to get a message across. Therefore you need a lot of attention and spend time on it.
Sometimes it is assumed that a typographer designs characters. A typographer don't make characters, he designs with characters. He makes posters with letters, colors and a layout that draws the attention. He ensures that the layout in a book and the combination of letters and white space looks attractive. Due to the balanced use and combination of fonts is a typographer texts, short or long, accessible and clear. In a good typographic work you don't see the designer, but if he wasn't there then you notice that right away.