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Crazy in the Coconut : Zico

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  • Inspired by, "Frontier Psychiatrist" by The Avalanches, my campaign for Zico Coconut Water is an evolving guerrilla campaign. With this is mind, the first phase starts off with coconut stickers being placed strategically in urban environments covering current media with no explanation. From there, these coconuts will start infiltrating media by appearing for all of two seconds while streaming online videos, making the viewer feel as if they are going insane. In the third phase, advertisements with still no mention of the brand will start to be placed with a website disclaimer. Upon visiting the website, one would take a quiz leading to the final phase that everyone is "Crazy in the Coconut" showing different videos of people with coconut heads dancing to "Frontier Psychiatrist" and that Zico can cure the crazy.