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Bēhance

Craft Mandi - Branding & Visual Identity

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  • Craft Mandi is an exclusive bazar, for buying traditional & ethinic Indian crafts. Their mission is to 
    create a free marketing platform for 10 millions artisans around the globe till 2015.
     
    Inspiration was the colors & patterns in Rajasthani crafts.
  • Color Palette
  • Mandi means Market in hindi. Key concepts : gathering, togetherness, centralized, indian;  
    An abstract, floral inspired visual was created & illustrated in stencil style, to render a minimalistic, yet arty feel.
  • Positioning
  • Stationery : Business Card
  • Coffee Mug
  • Diary
  • Notepad
  • Business cards
  • Letter head & cover
  • Thank you for watching!