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Cradle-To-Cradle book cover redesign

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  • Personal project - A cover redesign for the book by William McDonough
  • Being a huge fan of the book on sustainability titled Cradle-To-Cradle, I took on the challenge of redesigning the cover. I started with typography that would be intertwined and all connected so that there was a continuous loop which represents "closed-loop" recycling. Then I borrowed the idea from the book that everything should come from and go back to the earth harmoniously. Here this idea is represented as the dirt in the background in which the typography weaves in and out.