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Crackania Varieties

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  • The assortment box is the first step in a major project to redesign the entire line of packaging used by the chocolate maker Casanella. The design seeks to communicate the brand message by focusing on its symbol. The aim is to underscore the value of the product and make it an attractive gift item. This is achieved by using a visual language more associated with jewellery than with food products. In addition to enhancing the value of the product and the brand, the design engages with potential buyers, evoking a sense of craftsmanship and avoiding the impression that the chocolates are an exclusive product. The balance between the kraft paper printed in two colours and the gold stamping with the flavours results in a piece that conveys both accessibility and value. Also, when the boxes are stacked, the Casanella symbol forms a continuous pattern. Finally, in terms of production, two-colour printing and the use of a special stamping process, without any additional techniques, mean the design is also optimal from an economic perspective.