Disney Fresh Produce is a cornerstone in a healthy kids product line.  This is the cover design and several internal pages of a Disney brand design guide for licensee companies that are contracted to use Disney characters and graphics on their fresh produce packaging. A new Disney brand identity (logo) and the guide resulted from a rebranding and repositioning of the Disney Fresh Produce business model. The new business model enabled a brand renewal to fresher, simpler, and more colorful package graphics with greater kid and family appeal.