When Cousins Subs, a Milwaukee-based, nationwide restaurant franchise, began the process of refreshing their brand, Layer One was chosen to redesign their online presence to match their familiar but newly rejuvenated brand identity.
The new website successfully targets two key audiences: diners and potential franchisees. Clear, highly navigable architecture quickly guides each group to the information their looking for, including a store locator, a CMS-controlled menu and an informative franchising section with strong calls to action. Other assets include eye-catching Flash on the homepage to call out special offers and promotions, as well as features to highlight their social media savvy, such as a Twitter feed and links to their YouTube, Flickr and Facebook pages.
Now the only thing fresher than Cousins Subs' flavorful sandwiches is their new website, layered with robust technology and intuitive architecture, between two slices of sleek design. Better brand. Better website.