There's so much to love about the charmingly pretty Manoush clothes that we dedicated our entire attention to them for this shoot.

For this session of pictures we envisioned an atmosphere within the boutique that at first sight seems detached from a fairy tale, very much dominated by pink, candy, muffins and colorful fashion items. Discreetly flirty, boldly feminine yet childish models, in a dazzling cultural blend and absolutely charming setting induced a surreal atmosphere but with a reminiscent of a vaguely ominous magic for our manifesto.

“It was a fairy tale, no fooling. It was unreality becoming real. This frightened her. Because people don’t care for unreality becoming real. It pricks their well-fed minds, you see, with something like a hunger pang. They prefer the logical stuffiness of expectancy. It is only at certain times that they weaken, letting imagination in.
That’s the time to get them.”— Richard Matheson

Blending elements of the romantic and boho style, promoting an unconventional, free spirit with no imagination boundaries we ended up in an exquisite experience of a fragile territory that swept us right into the heart of a fantasy world. It is an intimate and immersive inner exploration from the models staind point, a sort of otherworldly, dreaming calm expressed euphemistically via photography.

<Cotton Candy Asylum> is sweat, fashion implosion and the match point.

Credits:
Photography:  Andrei Fantana
Make-up:  Diana Ionescu
Hairstyle: Anca Macavei
Stylist:  Medina Pop
Romanian fashion bloggers acting as models: Ioana Liliana Gheorghe & Iulia Burtea