Ragazzini Generali, “Cotoni Animati”
Advertising campaign for a kids clothing store, 2001
Advertising campaign for a kids clothing store, 2001
The campaign claim “Cotoni Animati” is based on a wordplay in italian: “cartoni animati”, which means “animated cartoons” becomes “cotoni animati”, which is “animated cottons” (referring both to the fabrics and to the clothes shaped as characters, as shown in the campaign images).
Campaign posters, four different subjects.
