Pharmacies used to be associated with sterility,
white coats and diseases. In cooperation with our client BMG Group, we
decided to change this negative associations related to the
pharmaceutical market. Brand recognition is manifest Cosmoapteka
features unique brand.
Cosmoapteka brand in the minds of their customers should be close,
friendly, nice and warm. An important part of brand identity, which we
wanted to capture in a visual identification is a modernity. Having in
mind communication solutions used by the competing pharmacy chains, we
distinguished visual message of Cosmopapteka brand by selecting the
appropriate graphic elements, such as color, typeface, symbol.